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Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business
Given that the huge majority of customers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Reviews Published On Twitter Can Help Increase Revenues By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
72 Percent Of Clients Won't Take Action Unless They Read Some Reviews
Regardless of how enticing your marketing is, you still require consumer reviews. There's no other way around it. Customers are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
74 Percent Of Local Businesses Have At Least 1 Google Review
A single review is far from sufficient to enhance your site's SERP ranking.
Looking at online rankings statistics, we discovered that a company needs to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
The Average Review Length Has Become 65% Shorter Since 2010
At the present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of consumer reviews remain without a reaction. That's regrettable, because those companies are losing consumers that way.
Source: Review Trackers
Software Reviews Impact Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous impact user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc