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More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
90 Percent Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about first impressions?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well
We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Half Of All Of The Millennial's "Always" Read Online Reviews For Companies
More youthful people understand the value of being informed. User-generated content has an indisputable impact on customers.
They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, purchasing choices are made rapidly.
Online reviews are undoubtedly convincing, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a unfavorable or average one.
Source: Brightlocal
Negative Reviews Can Boost Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Generally two-thirds of businesses have excellent and great ratings. Only 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
Just 6% Of Consumers Do Not Trust Consumer Reviews At All
According to client review statistics, a tremendous 19 percent of customers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out a lot more reviews to get a better idea of how business is actually doing. Don't depend upon that statistic alone.
Source: Brightlocal
Most Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to consumer rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Online Item Reviews About A Product Can Increase Its Conversion Rate By A Whopping 270 Percent
User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing decisions.
According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.
Facebook reviews statistics expose that 4 out of 5 users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal