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72% Of Clients Won't Take Action Before They Check Out Some Reviews
Irrespective of how captivating your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review statistics show the basic appeal of a site can only presume when it concerns trust.
Source: Review Trackers
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some negative reviews.
Source: Capterra
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated material can do wonders in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44% boost.
Source: RevLocal
Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Given that the huge majority of consumers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Consumers Could Spend 31% More With A Business That Has Fantastic Reviews
Pay attention to this fact. The better other users explain your product and services, the more money you can charge and customer review statistics show us exactly how much more.
Source: Martech Zone
Online Product Reviews About An Item Can Increase Its Conversion Rate By An Incredible 270 Percent
User review statistics show the purchase likelihood for an item with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who take notice of the variety of reviews is currently at 46 percent.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars
Overall 2 out of 3 companies have excellent and awesome rankings. Only 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
74% Of Local Companies Have At Least One Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Taking a look at online ratings stats, we discovered that a company needs to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
US Buyers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on various aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American customers.
Source: Statista
82 Percent Of Consumers Go To Review Websites Since They Wish To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Services And Products.
Review websites are locations that people go to get the truth about a service, business or product . Users come because they have currently formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
Most Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal