54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

74 Percent Of Local Companies Have At A Minimum, One Google Review

A single review is far from enough to enhance your site's SERP ranking.

Looking at online rankings statistics, we found out that a business needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Consumers Could Invest 31 Percent More With A Business That Has Terrific Reviews

Take note of this fact. The better other users explain your services or product, the more money you can charge and customer review stats reveal to us exactly just how much more.

Source: Martech Zone

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

15 Percent Of Clients Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of prospective customers won't even think about working with a business they can't find viewpoints about.

Source: Statuslabs

77% Of Clients Would Most Likely Give A Review If They Were Asked

More than a 35% would submit a review to educate others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the massive impact user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying choices are made quickly.

Online reviews are certainly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and ranking data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to select a doctor or a legal representative.

Younger people (age 18-35) are a lot more inclined to employ an expert based on online reviews. Just 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Considering that the vast bulk of customers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Typical Review Length Has Gotten 65% Shorter Since 2010

In recent years reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

89% Of Consumers Browse A Businesses Reactions To Reviews

Not only do many consumers read the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact use them.

Although we now understand why consumer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

Google Represents 57.5 Percent Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers