Consumers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made rapidly.

Online reviews are clearly convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Customers

24% of US consumers consider reviews as 'very influential'.

To show the value of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those same clients are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies actually use them.

Although we now understand why customer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

90 Percent Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an indisputable impact on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review stats put clients' reviews as the most reliable source of recommendations. Online reviews usually carry the same weight as suggestions from friends and family.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new automobile and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Considering that the huge majority of customers check out reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70% Of Consumers Prefer To Learn About A Business Through Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista