USA Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

When people read reviews, they concentrate on various aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270%

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

The Majority Of Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower ranking really helps your overall rating.

According to consumer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

74% Of Regional Businesses Have At Least One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online rankings statistics, we found out that a business requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the exact same weight as guidance from friends and family.

Source: Brightlocal

53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews

Online review statistics prove that 63% of client reviews stay without a reply. That's regrettable, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats suggest a company's reputation does not affect simply the consumers. Potential team members likewise look at scores and take a look at reviews.

Source: Deloitte

If A Business Handles Problems Quickly And Effectively, 95% Of Disappointed Clients Will Return To A Company

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the huge impact user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read much more reviews to get a better idea of how the business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

Just 6% Of Consumers Do Not Trust Client Reviews At All

According to customer review statistics, a tremendous 19% of customers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who take note of the number of reviews is presently at 46%.

Source: Brightlocal