82% Of Consumers Go To Review Sites Because They Want To Acquire A Service Or A Product And Want To Get The Facts About The Businesses Product Or Services.

Users come because they have already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out many more reviews to get an idea of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies actually utilize them.

Although we now understand why consumer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful people know the worth of being informed. User-generated content has an unassailable effect on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Since the huge bulk of customers check out reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

83% Of Consumers Don't Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust ads choose to take notice of consumers' recommendations online.

Source: Statuslabs

United States Buyers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US clients.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

The Typical Review Word Count Has Become 65% Shorter Since 2010

Lately reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

90% Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

95% Of Disappointed Clients Will Go Back To A Business If A Business Deals With Issues Rapidly And Efficiently

Consumers don't expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there is absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the massive impact user scores have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc