Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the basic appeal of a site can only go so far when it concerns trust.

Source: Review Trackers

Google Represents 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews

Communicating with your consumers establishes trust. Even something as simple as responding to their reviews and remarks can make them feel appreciated.

As you may anticipate, clients who feel this way are going to invest more money with a company.

Source: Statuslabs

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

15 Percent Of Consumers Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of possible consumers won't even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing preferences.

According to social reviews data, Facebook impacts more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business.

Source: RevLocal

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To show the value of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those same clients are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

70% Of Consumers Choose To Learn About A Business Through Reviews And Posts, Rather Than Ads

Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out much more reviews to get a clear view of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management stats suggest a company's reputation doesn't affect simply the clients. Prospective team members also look at ratings and read reviews.

Source: Deloitte

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million customers go to Yelp every month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal