More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Clients Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing choices are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

90 Percent Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Since the vast majority of customers check out reviews, you'd want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the enormous impact user scores have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

77% Of Consumers Would Undoubtedly Give A Review If They Were Asked

More than a 35% would do it to notify others about their consumer experience and 24% would certainly direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear people aren't pleased with ratings alone.

Client reviews make the stats appear more authentic which is what the would-be consumers are looking for. Practically a 3rd of customers state written reviews are the only feature that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have an enormous impact on their decision when customers have to select a solution provider.

Source: DemandGenReport

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

Over Half Of Shoppers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

83 Percent Of Consumers Do Not Trust Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust ads pick to take note of consumers' suggestions online.

Source: Statuslabs

American Shoppers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista