77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out much more reviews to get a clear view of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

74% Of Local Companies Have At Least One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online ratings data, we discovered that a company requires to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying decisions are made quickly.

Online reviews are certainly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

82% Of Consumers Go To Review Websites Since They Wish To Buy A Service Or A Product And Wish To Get The Facts About Business Products And Services.

Users come because they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management stats show a company's reputation does not impact simply the customers. Potential team members also look at scores and take a look at reviews.

Source: Deloitte

Many Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

67% Of Customers Say Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have a massive impact on their decision when clients have to select a service provider.

Source: DemandGenReport

15 Percent Of Clients Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of prospective customers won't even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to select one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually use them.

Although we now know why consumer reviews are so effective, many businesses apparently do not.

Source: LsaInsider