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95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'very often'.
Source: Trust You
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
89% Of Clients Review A Businesses Reactions To Reviews
Not only do most clients check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
Many Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a unfavorable or average one.
Source: Brightlocal
60% Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than women.
Reviews and ranking stats reveal people value the opinion of peers more than any other material.
Source: Collective Bias
The Majority Of Consumers Aged 25-34 Published Reviews
According to Statista, the younger generations are unsurprisingly the more opinionated ones.
Source: Statista
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Generally two thirds of companies have excellent and exceptional rankings. Just 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews
Communicating with your clients builds their trust. Even something easy like responding to their remarks and reviews can make them feel valued.
As you might expect, clients who feel this way are happy to spend more cash with a company.
Source: Statuslabs
One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies
Younger individuals know the worth of being informed. User-generated content has an indisputable influence on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo