72% Of Clients Won't Take Action Unless They Read Some Reviews

Irrespective of how attractive your marketing is, you still need customer reviews. There's no way around it. Customers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

The Majority Of Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower rating actually helps your overall score.

According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

The Typical Review Word Count Has Become 65% Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

74% Of Regional Businesses Have At Least One Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online rankings statistics, we found out that a business requires to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

89% Of Individuals Like To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile internet browser, people young and old choose to read reviews on their mobile phones.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Given that the vast bulk of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US buyers consider reviews as 'very influential'.

To show the value of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those same customers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.

Source: Review Trackers

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their buying confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated content has an unassailable effect on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal