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88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are generally ads.
Source: Martech Zone
77% Of Clients Don't Trust Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how the business is in fact doing. Don't depend on that fact alone.
Source: Brightlocal
Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Rankings
Online review stats make it clear individuals aren't pleased with scores alone.
Client reviews make the stats appear more genuine which is what the potential consumers are trying to find. Practically a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are pertinent and helpful.
Source: Fan and Fuel
If They Were Asked, 77% Of Consumers Would Likely Leave A Review
More than a 35% would leave a review to notify others about their client experience and 24% would likely direct their review to the business itself.
Over a 26% would be willing to leave a review to assist other individuals with their decision making process.
Source: Podium
A Single Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated content can do wonders in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
15% Of Consumers Don't Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of possible customers won't even consider working with a company they can't discover viewpoints about.
Source: Statuslabs
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
91% Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review stats put customers' reviews as the most credible source of suggestions. Online reviews generally bring the very same weight as suggestions from loved ones.
Source: Brightlocal
Positive Reviews Encourage 68% Of Consumers To Use Local Businesses
Because the huge majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Customers Like To Read Reviews Using Their Smartphones
Be it via an app or a mobile browser, individuals choose to read reviews on their phones.
Source: Statista