54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users take note of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

77% Of Customers Would Certainly Post A Review If They Were Asked

More than a 35% would do it to educate others about their consumer experience and 24% would likely direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their decision making process.

Source: Podium

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

At the present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat customers fairly normally flourish, review sites help make certain of that.

Source: Statuslabs

Reviews Published On Twitter Can Improve Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Online Product Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270 Percent

User review statistics reveal the purchase possibility for a product with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics suggest a business's reputation does not affect simply the customers. Potential employees also take a look at scores and take a look at reviews.

Source: Deloitte

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Since the huge bulk of customers read reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal