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54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star rating is the first thing consumers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.
Source: Statista
Consumers Might Invest 31% More With A Business That Has Excellent Reviews
Take note of this fact. The more detailed other users explain your services or product, the more money you can charge and consumer review statistics reveal to us exactly just how much more.
Source: Martech Zone
89% Of Shoppers Prefer To Read Reviews On Their Mobile Devices
Be it via an app or a mobile internet browser, everyday people prefer to read reviews on their smart phones.
Source: Statista
67% Of Customers Claim That Reviews Are A "Very Important" Factor When Choosing A Solution Provider
Reviews have a massive impact on their decision when consumers have to select a solution provider.
Source: DemandGenReport
83 Percent Of Customers Do Not Trust Advertising
The standard channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust ads pick to take notice of consumers' recommendations online.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Given that the huge bulk of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.
Source: Statista
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
88% Of Executives Judge Reputation Risk As A Top Business Issue
Reputation management stats indicate a company's reputation does not impact just the clients. Prospective employees likewise take a look at scores and take a look at reviews.
Source: Deloitte
86% Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the cash they invest at your business. If you provide a good experience, they will be willing to share it.
Source: Brightlocal
60 Percent Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With males being twice as likely to be influenced than women.
Reviews and ranking statistics reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista