54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users focus on other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get an idea of how business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise affect our buying preferences.

According to social reviews statistics, Facebook impacts more than half of users' purchase choices.

Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people understand the value of being informed. User-generated content has an indisputable impact on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

77% Of Customers Would Undoubtedly Post A Review If They Were Asked

More than a 35% would submit a review to inform others about their consumer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

67% Of Consumers Say Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

Reviews have a massive effect on their decision when customers have to choose a service provider.

Source: DemandGenReport

61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically two-thirds of businesses have exceptional and awesome rankings. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most credible source of suggestions. Online reviews generally bring the same weight as suggestions from friends and family.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

American Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on different aspects of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American customers.

Source: Statista

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

If A Company Makes An Effort To Fix Issues Rapidly And Effectively, 95% Of Disappointed Consumers Will Go Back To A Company

Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday