If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use An Organisation

This stat is one of many that show the importance of online ratings. Now that news of client complete satisfaction travels this fast, keeping your consumers happy is more vital than ever.

57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for businesses with a best five star ranking.

Source: Brightlocal

30% Of Clients Feel Positive About A Business Which Responds To Online Reviews

Staying connected with your clients builds their trust. Even something easy like responding to their reviews and remarks can make them feel valued.

As you might expect, clients who feel this way are ready to spend more money with a business.

Source: Statuslabs

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to select a medical professional or a lawyer.

Young people (age 18-35) are a lot more likely to employ a professional based on online reviews. Only 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also influence our buying preferences.

According to social reviews data, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business.

Source: RevLocal

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Around The Globe

Google remains in the lead here, followed by Facebook as a far-off second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users take notice of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Usually, 142 million customers go to Yelp monthly. If you haven't claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger people understand the value of being informed. User-generated material has an unassailable influence on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

77% Of Clients Would Definitely Submit A Review If They Were Asked

More than a 35% would submit a review to educate others about their consumer experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other individuals with their choice making process.

Source: Podium

15% Of People Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential customers will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings data, we learnt that a business needs to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat clients fairly typically flourish, review sites help ensure of that.

Source: Statuslabs