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63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the basic popularity of a website can just go so far when it concerns trust.
Source: Review Trackers
95% Of Unhappy Customers Will Return To A Company If A Company Manages To Resolve Issues Quickly And Effectively
Consumers don't anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
A Solitary Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated content can do miracles in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Website
Normally, 142 million consumers visit Yelp every month. If you haven't declared your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review stats place consumers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the same weight as suggestions from friends and family.
Source: Brightlocal
83% Of Clients Don't Rely On Advertising
The standard channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to focus on clients' recommendations online.
Source: Statuslabs
Positive Reviews Motivate 68% Of Customers To Use A Local Business
Since the large bulk of customers read reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010
Lately reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
70 Percent Of Customers Prefer To Learn About A Business Via Reviews And Posts, Rather Than Ads
Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the best way to discover the truth about a service or product.
Source: Statuslabs
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo