60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and rating data show people value the opinion of peers more than any other material.

Source: Collective Bias

70 Percent Of Customers Choose To Learn About A Business By Means Of Reviews And Articles, Rather Than Advertisements

Ads are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management stats show a business's reputation does not affect simply the customers. Potential team members likewise take a look at scores and take a look at reviews.

Source: Deloitte

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83 Percent Of Customers Don't Trust Advertising

The standard channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to take notice of clients' recommendations online.

Source: Statuslabs

95% Of Unhappy Customers Will Go Back To A Business If A Business Takes Care Of Issues Quickly And Effectively

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's absolutely nothing else a business can do to solve an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

People Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

Online Product Reviews About An Item Can Amplify Its Conversion Rate By An Unprecedented 270 Percent

User review stats show the purchase probability for a product with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews stay without a response. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'always' or 'very frequently'.

Source: Trust You