54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

60% Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and ranking stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase possibility for a product with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

82 Percent Of Consumers Visit Review Websites Due To The Fact That They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Services And Products.

Users come since they have actually currently formed a buying decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most credible source of recommendations. Online reviews typically carry the very same weight as suggestions from family and friends.

Source: Brightlocal

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.

Source: Review Trackers

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Considering that the vast majority of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review statistics show that 63% of customer reviews remain without a reply. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat consumers honorably usually flourish, review websites help ensure of that.

Source: Statuslabs

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US buyers consider reviews as 'very influential'.

To show the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those same consumers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the potential clients are trying to find. Almost a 3rd of customers say written reviews are the only feature that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

83% Of All Younger People Were Asked To Give A Review Recently

Of those invited, 80% of clients did submit a review. In general, companies have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be ready to share it if you provide them a great experience.

Source: Brightlocal