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64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out client reviews, concur that it increases their buying confidence.
Companies use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Average Review Length Has Gotten 65% Shorter Since 2010
At the present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
70 Percent Of Consumers Choose To Learn About A Business Through Short Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the very best way to discover the truth about a service or product.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star score is the first thing consumers see. Still, users take notice of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.
Source: Statista
61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Generally two-thirds of businesses have outstanding and great rankings. Just 5% of businesses have a ranking below three stars.
Source: Brightlocal
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
American Buyers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on different elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA consumers.
Source: Statista
Online Product Reviews About An Item Can Improve Its Conversion Rate By A Staggering 270%
User review statistics show the purchase likelihood for an item with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US buyers consider reviews as 'incredibly influential'.
To show the significance of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same consumers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the enormous effect user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
89% Of Customers Like To Read Reviews On Their Smartphones
Be it via an app or a mobile internet browser, people today prefer to read reviews on their mobile phones.
Source: Statista
Just 6% Of Customers Don't Trust Client Reviews At All
According to customer review statistics, a tremendous 19% of customers always trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
More Than Half Of Shoppers Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are reportedly the more opinionated ones.
Source: Statista