98% Of Yelp's Site Visitors Bought From A Business They Found On The Website

Normally, 142 million customers visit Yelp monthly. If you haven't claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

Positive Reviews Encourage 68% Of Consumers To Use Local Businesses

Considering that the vast bulk of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to pick a legal representative or a doctor.

Younger people (age 18-35) are much more inclined to work with an expert based on online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

89% Of Clients Like To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile internet browser, people young and old choose to read reviews on their phones.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

83% Of All Younger Consumers Were Asked To Submit A Review Recently

Of those invited, 80% of customers did leave a review. Overall, businesses have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

74% Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from enough to enhance your site's SERP ranking.

Taking a look at online rankings statistics, we discovered that a company needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs