54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing customers see. Still, users take note of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management stats suggest a business's reputation does not impact just the customers. Prospective employees likewise take a look at scores and read reviews.

Source: Deloitte

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the general appeal of a site can only presume when it concerns trust.

Source: Review Trackers

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Generally two thirds of businesses have outstanding and great rankings. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

Consumers Could Spend 31% More With A Business That Has Great Reviews

Focus on this fact. The better other users describe your product and services, the more cash you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually utilize them.

Although we now understand why consumer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Business

This stat is among lots of that illustrate the value of online rankings. Now that news of consumer fulfillment travels this quick, keeping your consumers delighted is more crucial than ever.

57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked just for businesses with an ideal five star score.

Source: Brightlocal

15% Of Clients Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of possible clients won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

70% Of Consumers Prefer To Learn About A Business Through Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

90 Percent Of Users Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to select a lawyer or a doctor.

Young people (age 18-35) are a lot more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters