Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies actually make use of them.

Although we now know why client reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

American Buyers View "Product Performance" To Be The Most Valuable Info In Product Reviews

When individuals read reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

Because They Desire To Purchase A Product Or A Service And Want To Get The Truth About The Businesses Products And Services, 82% Of Consumers Go To Review Websites.

Users come due to the fact that they have actually already formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

70% Of Consumers Prefer To Find Out About A Business Through Reviews And Posts, Rather Than Advertisements

Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Generally, 142 million consumers check out Yelp monthly. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

15% Of Buyers Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of possible consumers won't even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our buying decisions.

According to social media reviews statistics, Facebook affects over half of users' purchase decisions.

Facebook reviews stats expose that four out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Communicating with your customers creates trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are happy to invest more cash with a company.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews Around The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

If They Were Asked, 77% Of Customers Would Leave A Review

More than a 35% would leave a review to educate others about their client encounter and 24% would likely direct their review to the business itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium