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Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people spend more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
If A Business Handles Issues Rapidly And Effectively, 95% Of Unhappy Clients Will Return To A Business
Clients don't expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Generally two thirds of companies have good and awesome rankings. Just 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a physician or a lawyer.
Younger people (age 18-35) are much more inclined to work with an expert based on online reviews. Only 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
The Majority Of Individuals Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
91% Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review statistics place consumers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the exact same weight as advice from family and friends.
Source: Brightlocal
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact make use of them.
Although we now understand why client reviews are so powerful, many businesses obviously do not.
Source: LsaInsider
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing preferences.
According to social media reviews stats, Facebook affects over half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics expose that four out of 5 users are most likely to rely on a local business.
Source: RevLocal
If They Were Asked, 77% Of Customers Would Undoubtedly Submit A Review
More than a 35% would post a review to advise others about their client experience and 24% would definitely direct their review to the business itself.
Over a 26% would want to submit a review to help other individuals with their decision making process.
Source: Podium
83% Of Clients Don't Rely On Advertising
The traditional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust advertisements select to take note of consumers' recommendations online.
Source: Statuslabs
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
People Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, buying choices are made rapidly.
Online reviews are certainly convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
74% Of Local Companies Have At A Minimum, One Google Review
A single review is far from adequate to improve your site's SERP ranking.
Taking a look at online rankings data, we discovered that a business requires to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal