89% Of Customers Browse A Companies Responses To Reviews

Not only do the majority of individuals read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat consumers fairly usually flourish, review sites help ensure of that.

Source: Statuslabs

49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews go on without a reaction. That's too bad, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Customers

24% of US consumers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those same customers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and ranking data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

83 Percent Of Customers Don't Rely On Advertising

The standard channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust ads select to take notice of clients' suggestions online.

Source: Statuslabs

82 Percent Of Consumers Visit Review Websites Due To The Fact That They Wish To Purchase A Service Or An Item And Want To Get The Facts About Business Services And Products.

Review websites are locations that people go to get the facts about a item, business or service . Since they have actually already formed a buying decision, users come. The majority of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

70 Percent Of Customers Prefer To Discover A Business Via Reviews And Articles, Rather Than Ads

Ads are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

Just 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to client review data, a tremendous 19% of customers always rely on online reviews and never a buy without reading reviews first.

Source: Statista

98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Typically, 142 million consumers visit Yelp every month. If you haven't declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the basic appeal of a website can only presume when it comes to trust.

Source: Review Trackers

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the vast majority of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made rapidly.

Online reviews are clearly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone