Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270%

User review statistics show the purchase probability for an item with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new vehicle and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other customers, you quickly pick one that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

83 Percent Of Clients Don't Rely On Advertising

The standard channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust advertisements select to take notice of consumers' suggestions online.

Source: Statuslabs

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have a huge effect on their decision when customers have to select a service provider.

Source: DemandGenReport

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

Most Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review statistics position consumers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the exact same weight as guidance from family and friends.

Source: Brightlocal

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

89% Of Clients Review A Businesses Responses To Reviews

Not only do most shoppers read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

83% Of All Younger Buyers Were Invited To Post A Review Recently

Of those asked, 80% of clients did post a review. Overall, businesses have asked 66% of all clients to leave a review on their company.

Source: Brightlocal

Reviews Posted On Twitter Can Help Improve Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out a lot more reviews to get an idea of how the business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

89% Of Individuals Prefer To Read Reviews On Their Smartphones

Be it through an app or a mobile browser, individuals choose to read reviews on their mobile phones.

Source: Statista

73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with scores alone.

Client reviews make the statistics appear more genuine which is what the would-be customers are looking for. Nearly a third of customers state written reviews are the only function that makes them believe the sites' reviews are helpful and pertinent.

Source: Fan and Fuel