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USA Shoppers View "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals read reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American consumers.
Source: Statista
When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor
Data reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
70 Percent Of Customers Choose To Find Out About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a service or product.
Source: Statuslabs
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Negative Reviews Can Increase Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
Consumers Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. Therefore, buying choices are made quickly.
Online reviews are certainly persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
Google Represents 57.5 Percent Of All Reviews Throughout The World
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
The Average Review Word Count Has Become 65% Much Shorter Since 2010
As of late reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a new vehicle and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.
With the help of other people, you manage to decide on one that works for you. That's how positive reviews transform customers into customers.
Source: Consumer Affairs
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz