Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the value of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those very same customers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

72% Of Clients Will Not Take Action Before They Check Out Some Reviews

Regardless of how enticing your marketing is, you still require client reviews. There is no skirting around it. Clients are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use An Organisation

This stat is one of lots of that illustrate the value of online ratings. Now that news of client fulfillment travels this fast, keeping your consumers delighted is more important than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for organizations with a perfect five star ranking.

Source: Brightlocal

Clients Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, buying decisions are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two-thirds of companies have great and awesome scores. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

30% Of Clients Feel Comfortable With A Company Which Responds To Online Reviews

Staying connected with your clients establishes trust. Even something easy like reacting to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are going to spend more money with a business.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies really use them.

Although we now know why consumer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone