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74% Of Local Businesses Have At Least 1 Google Review
One review is far from enough to improve your website's SERP ranking.
Taking a look at online ratings data, we learnt that a business needs to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
83% Of Consumers Do Not Trust Advertising
The traditional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust ads choose to pay attention to customers' recommendations online.
Source: Statuslabs
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge impact user ratings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Many Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Since the vast bulk of consumers check out reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers expect to see some negative reviews.
Source: Capterra
89% Of Clients Browse A Businesses Feedback To Reviews
Not only do many clients read the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Just 6 Percent Of Consumers Don't Rely On Client Reviews At All
According to consumer review statistics, a whopping 19% of customers constantly trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers
Consumers Could Invest 31 Percent More With A Business That Has Terrific Reviews
Pay attention to this fact. The more detailed other users describe your product or service, the more cash you can charge and customer review stats show us precisely how much more.
Source: Martech Zone