Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

Only 6% Of Customers Do Not Rely On Client Reviews At All

According to customer review data, a whopping 19% of customers always trust online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista

98% Of Yelp's Website Visitors Bought From A Business They Found On The Site

Generally, 142 million customers go to Yelp every month. This is as excellent a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and rating statistics show individuals value the opinion of peers more than any other content.

Source: Collective Bias

86% Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you provide them a great experience.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To show the significance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those exact same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

73 Percent Of Customers Think Client Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Client reviews make the stats appear more genuine which is what the potential clients are searching for. Almost a 3rd of consumers say composed reviews are the only function that makes them believe the sites' reviews are useful and relevant.

Source: Fan and Fuel

Reviews Published On Twitter Can Boost Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat consumers fairly generally succeed, review sites help make sure of that.

Source: Statuslabs

15 Percent Of Consumers Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of potential consumers won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

77% Of Clients Would Likely Leave A Review If They Were Asked

More than a 35% would post a review to notify others about their customer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to leave a review to help other people with their decision making process.

Source: Podium

70% Of Customers Prefer To Discover A Business Via Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall two-thirds of companies have good and outstanding ratings. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal

53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review statistics show that 63% of consumer reviews remain without a reaction. That's regrettable, due to the fact that those businesses are losing clients that way.

Source: Review Trackers

72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

No matter how attractive your marketing is, you still require client reviews. There's no way around it. Consumers are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

89% Of Consumers Review A Businesses Replies To Reviews

Not only do most shoppers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal