77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

Google Accounts For 57.5% Of All Reviews All Over The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our purchasing decisions.

According to social media reviews stats, Facebook affects over half of users' purchase decisions.

Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies really use them.

Although we now know why client reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

89% Of Consumers Review A Businesses Replies To Reviews

Not only do a lot of consumers read the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If They Were Asked, 77% Of Customers Would Certainly Submit A Review

More than a 35% would submit a review to inform others about their consumer encounter and 24% would probably direct their review to the company itself.

Over a 26% would want to post a review to assist other people with their choice making process.

Source: Podium

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online rankings stats, we found out that a business needs to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

70 Percent Of Customers Choose To Find Out About A Business Through Posts And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated material has an unassailable impact on customers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous impact user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

89% Of Clients Choose To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile internet browser, customers prefer to read reviews on their cell phones.

Source: Statista

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take note of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista