The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Over Half Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Ranking

This stat is among numerous that illustrate the significance of online ratings. Now that news of customer satisfaction travels this fast, keeping your customers happy is more crucial than ever.

57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for services with a best five star ranking.

Source: Brightlocal

89% Of Clients Prefer To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile browser, everyday people choose to read reviews on their cell phones.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

74% Of Regional Businesses Have At A Minimum, One Google Review

One review is far from enough to enhance your site's SERP ranking.

Looking at online ratings statistics, we found out that a company requires to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Only 6% Of Consumers Don't Trust Consumer Reviews At All

According to customer review stats, a tremendous 19% of customers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

83% Of All Younger Clients Were Invited To Post A Review Recently

Of those invited, 80% of customers did give a review. In general, businesses have actually asked 66% of all customers to leave a review on their company.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. However, they understand the huge effect user scores have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

US Shoppers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on various elements of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA clients.

Source: Statista

15 Percent Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of prospective clients will not even consider working with a business they can't discover opinions about.

Source: Statuslabs

Google Represents 57.5% Of All Reviews World Wide

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users focus on other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also affect our purchasing decisions.

According to social media reviews data, Facebook affects over half of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that four out of five users are most likely to trust a local business.

Source: RevLocal

77% Of Clients Would Likely Submit A Review If They Were Asked

More than a 35% would submit a review to educate others about their client experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to post a review to help other individuals with their choice making process.

Source: Podium

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Given that the vast bulk of consumers check out reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats place clients' reviews as the most trustworthy source of suggestions. Online reviews usually carry the very same weight as recommendations from loved ones.

Source: Brightlocal