Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of client reviews stay without a reply. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out many more reviews to get an idea of how the business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online scores statistics, we discovered that a business needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and rating statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

89% Of Clients Read A Businesses Feedback To Reviews

Not only do many shoppers check out the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

83% Of All Younger Customers Were Asked To Give A Review Recently

Of those invited, 80% of consumers did submit a review. Overall, companies have asked 66% of all consumers to give a review on their company.

Source: Brightlocal

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat clients honorably generally succeed, review sites help ensure of that.

Source: Statuslabs

Favorable Reviews Motivate 68% Of Consumers To Use A Local Business

Given that the huge bulk of customers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Use A Service

This stat is one of many that show the importance of online ratings. Now that news of client complete satisfaction travels this quick, keeping your clients pleased is more crucial than ever.

57% of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked only for services with a perfect five star score.

Source: Brightlocal

77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks