More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out much more reviews to get a clear view of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

70 Percent Of Consumers Choose To Find Out About A Business Via Posts And Reviews, Instead Of Ads

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

Reviews Shared On Twitter Can Help Boost Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Over Half Of Customers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are plainly the more vocal ones.

Source: Statista

90 Percent Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have an enormous effect on their decision when consumers have to pick a solution provider.

Source: DemandGenReport

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated material has an unassailable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

15% Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15% of possible consumers will not even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs