98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Normally, 142 million consumers visit Yelp every month. If you haven't declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

53% Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a unfavorable or average one.

Source: Brightlocal

70 Percent Of Consumers Prefer To Learn About A Business Via Reviews And Articles, Instead Of Ads

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online rankings stats, we learnt that a company requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

15% Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of potential consumers won't even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a business's reputation does not impact simply the consumers. Prospective team members also look at ratings and read reviews.

Source: Deloitte

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose a lawyer or a doctor.

Young people (age 18-35) are a lot more likely to work with an expert based on online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our buying preferences.

According to social media reviews data, Facebook impacts more than half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

When consumers need to pick a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Majority Of Individuals Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews usually carry the same weight as guidance from family and friends.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

83% Of Consumers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements pick to take note of consumers' recommendations online.

Source: Statuslabs

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics show the basic popularity of a website can just go so far when it pertains to trust.

Source: Review Trackers

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra