77% Of Clients Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

91% Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews generally bring the same weight as suggestions from friends and family.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews

Communicating with your consumers develops trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.

As you might expect, customers who feel this way are more willing to invest more money with a business.

Source: Statuslabs

A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat clients well usually succeed, review sites help make certain of that.

Source: Statuslabs

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social media which can likewise influence our purchasing decisions.

According to social reviews statistics, Facebook impacts the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that four out of five users are more likely to trust a local business.

Source: RevLocal

Most Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Google Represents 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a remote second.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

15% Of People Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of potential clients will not even think about working with a business they can't find opinions about.

Source: Statuslabs

95% Of Unhappy Clients Will Return To A Company If A Company Manages To Resolve Issues Rapidly And Effectively

Customers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there is nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Reviews Posted On Twitter Can Help Boost Revenues By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

83% Of Customers Do Not Rely On Advertising

The standard channels to reach consumers aren't as influential as they used to be. Many users who no longer trust ads pick to pay attention to customers' recommendations online.

Source: Statuslabs