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52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Software Reviews Impact Over 98% Of All Purchasers
18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
70% Of Customers Prefer To Find Out About A Business Via Posts And Reviews, Rather Than Advertisements
Ads are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the very best method to discover the truth about a product or service.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star score is the first thing customers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.
Source: Statista
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat consumers honorably generally flourish, review sites help make certain of that.
Source: Statuslabs
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses
Since the large majority of consumers read reviews, you would want yours to be appealing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the huge impact user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Only 6 Percent Of Consumers Don't Trust Client Reviews At All
According to customer review statistics, a massive 19 percent of customers always trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews Around The Globe
Google remains in the lead here, followed by Facebook as a remote second.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal