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73 Percent Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Ratings
Online review statistics make it clear individuals aren't satisfied with ratings alone.
Client reviews make the stats appear more genuine which is what the prospective clients are looking for. Almost a 3rd of consumers say written reviews are the only feature that makes them believe the websites' reviews are appropriate and useful.
Source: Fan and Fuel
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'incredibly influential'.
To illustrate the value of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those very same customers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
Positive Reviews Motivate 68% Of Consumers To Use Local Businesses
Considering that the large majority of consumers check out reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to buy a new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.
With the help of other people, you quickly select a model that works for you. That's how positive reviews convert consumers into clients.
Source: Consumer Affairs
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the enormous impact user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
15 Percent Of Consumers Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of prospective consumers won't even consider working with a company they can't discover opinions about.
Source: Statuslabs
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
89% Of Consumers Review A Businesses Feedback To Reviews
Not only do a lot of shoppers read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Overall two-thirds of businesses have exceptional and great scores. Only 5% of companies have a ranking below 3 stars.
Source: Brightlocal
Over Half Of Clients Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are evidently the more opinionated ones.
Source: Statista