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70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read a lot more reviews to get a better idea of how the business is really doing. Do not depend upon that figure alone.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people spend more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.
Source: Review Trackers
When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
73% Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Scores
Online review statistics make it clear people aren't satisfied with scores alone.
Written reviews make the stats appear more genuine which is what the potential consumers are trying to find. Practically a 3rd of consumers say composed reviews are the only function that makes them believe the sites' reviews are beneficial and appropriate.
Source: Fan and Fuel
Just 6 Percent Of Customers Don't Trust Client Reviews At All
According to customer review statistics, a tremendous 19% of consumers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
89% Of Consumers Read A Companies Replies To Reviews
Not only do most shoppers check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
70 Percent Of Consumers Choose To Discover A Business By Means Of Reviews And Short Articles, Instead Of Advertisements
Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
91% Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats put consumers' reviews as the most credible source of recommendations. Online reviews usually bring the same weight as advice from friends and family.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to purchase a new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.
With the help of other consumers, you manage to choose a model that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Income
Businesses that treat clients honorably usually flourish, review websites help ensure of that.
Source: Statuslabs
60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.
Reviews and score statistics reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias