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Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Therefore, purchasing decisions are made quickly.
Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
70% Of Customers Prefer To Learn About A Business Via Reviews And Posts, Rather Than Advertisements
Advertisements are all well and good, however it deserves trying a different approach also. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
89% Of Clients Prefer To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile internet browser, people choose to read reviews on their mobile phones.
Source: Statista
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated content can do wonders in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent boost.
Source: RevLocal
67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
When consumers have to select a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
53% Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.
Source: Statista
70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out much more reviews to get an idea of how business is in fact doing. Do not depend upon that figure alone.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can likewise affect our buying preferences.
According to social reviews data, Facebook impacts the majority of users' purchase choices.
Facebook reviews stats expose that four out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
Positive Reviews Motivate 68% Of Customers To Use Local Businesses
Since the huge majority of consumers read reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews
Corresponding with your consumers builds their trust. Even something as simple as responding to their comments and reviews can make them feel valued.
As you may expect, customers who feel this way are going to invest more money with a business.
Source: Statuslabs
83 Percent Of Customers Do Not Rely On Advertising
The standard channels to reach clients aren't as influential as they used to be. Most users who no longer trust advertisements choose to take note of customers' recommendations online.
Source: Statuslabs
86% Of Customers Would Consider Composing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the money they invest at your business. If you provide a great experience, they will be willing to share it.
Source: Brightlocal