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89% Of Customers Read A Companies Responses To Reviews
Not only do a lot of clients read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.
Source: Brightlocal
Because They Desire To Buy A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82% Of Consumers Visit Review Sites.
Review websites are places that people go to get the facts about a service, business or product . Users come since they have currently formed a purchase decision. The majority of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. Nonetheless, they realize the huge impact user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review stats place clients' reviews as the most credible source of recommendations. Online reviews normally bring the same weight as suggestions from loved ones.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53% Of Customers Expect Businesses To Reply Within A Week To Negative Reviews
Online review statistics show that 63% of client reviews remain without a reaction. That's regrettable, because those companies are losing consumers that way.
Source: Review Trackers
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To show the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those same consumers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews
Keeping in touch with your consumers creates trust. Even something easy like responding to their remarks and reviews can make them feel valued.
As you may expect, clients who feel this way are happy to invest more cash with a business.
Source: Statuslabs
Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses
Considering that the huge bulk of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star score is the first thing customers see. Still, users pay attention to other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States consumers.
Source: Statista