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The Majority Of Shoppers Aged 25-34 Posted Reviews
According to Statista, the younger generations are purportedly the more opinionated ones.
Source: Statista
86% Of Consumers Would Consider Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you offer them a good experience.
Source: Brightlocal
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the huge effect user scores have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
77% Of Customers Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
83% Of All Younger Consumers Were Invited To Post A Review Recently
Of those invited, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all consumers to give a review on their business.
Source: Brightlocal
70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read a lot more reviews to get a clear view of how business is actually doing. Don't depend upon that statistic alone.
Source: Brightlocal
89% Of Shoppers Prefer To Read Reviews On Their Cell Phones
Be it through an app or a mobile internet browser, most people choose to read reviews on their mobile devices.
Source: Statista
Reviews Published On Twitter Can Increase Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses
Younger individuals know the worth of being informed. User-generated content has an unassailable effect on customers.
If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal