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53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to select a medical professional or an attorney.
Younger people (age 18-35) are a lot more likely to employ an expert based on online reviews. Only 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
89% Of Consumers Review A Companies Feedback To Reviews
Not only do the majority of shoppers check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.
Source: Review Trackers
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'extremely often'.
Source: Trust You
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect
Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact utilize them.
Although we now know why consumer reviews are so powerful, the majority of businesses obviously do not.
Source: LsaInsider
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall 2 out of 3 businesses have outstanding and great rankings. Just 5% of businesses have a score listed below three stars.
Source: Brightlocal
Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also affect our buying decisions.
According to social reviews data, Facebook affects more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics reveal that 4 out of 5 users are likely to rely on a local business.
Source: RevLocal
Only 6 Percent Of Customers Don't Trust Consumer Reviews At All
According to customer review stats, a whopping 19 percent of consumers always trust online reviews and never a purchase without checking out reviews initially.
Source: Statista
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Google Accounts For 57.5 Percent Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
83% Of Customers Don't Trust Advertising
The conventional channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to focus on consumers' recommendations online.
Source: Statuslabs
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals spend more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo