Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a medical professional or an attorney.

Young people (age 18-35) are much more likely to work with a professional based upon online reviews. Just 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

83% Of Customers Do Not Rely On Advertising

The conventional channels to reach customers aren't as prominent as they used to be. Most users who no longer trust ads choose to focus on customers' recommendations online.

Source: Statuslabs

61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Typically 2 out of 3 businesses have excellent and outstanding rankings. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

89% Of Customers Browse A Businesses Feedback To Reviews

Not only do the majority of consumers read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies actually use them.

Although we now understand why consumer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

83% Of All Younger Customers Were Invited To Leave A Review Recently

Of those asked, 80% of clients did leave a review. In general, businesses have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

67% Of Consumers Report Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

When clients have to select a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

More Than Half Of Customers Will Not Use A Company If It Has Less Than A 4 Star Rating

This stat is among lots of that highlight the importance of online ratings. Now that news of customer satisfaction travels this fast, keeping your consumers pleased is more vital than ever.

57% of consumers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for organizations with a best five star rating.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new automobile and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you quickly pick a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista