More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Lot Of Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still require client reviews. There's no skirting around it. Consumers are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new vehicle and there are several models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly pick one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a doctor or a legal representative.

Young people (age 18-35) are even more likely to employ an expert based on online reviews. Only 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

One-half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful people know the worth of being informed. User-generated material has an indisputable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Only 6% Of Customers Do Not Rely On Client Reviews At All

According to consumer review data, a whopping 19% of consumers always rely on online reviews and never a buy without checking out reviews initially.

Source: Statista

74 Percent Of Regional Companies Have At A Minimum, One Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online ratings data, we discovered that a company requires to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general appeal of a site can just go so far.

Source: Review Trackers

89% Of Shoppers Want To Read Reviews On Their Mobile Devices

Be it via an app or a mobile web browser, people prefer to read reviews on their mobile phones.

Source: Statista

Consumers Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

83 Percent Of Consumers Don't Rely On Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust advertisements pick to pay attention to consumers' suggestions online.

Source: Statuslabs

89% Of Customers Browse A Companies Responses To Reviews

Not only do a lot of customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Business

This stat is among numerous that show the significance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your clients happy is more important than ever.

57 percent of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for services with a best five star ranking.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra