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Negative Reviews Can Boost Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones
Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the exact same weight as suggestions from family and friends.
Source: Brightlocal
70% Of Customers Prefer To Learn About A Business Through Reviews And Posts, Rather Than Advertisements
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'constantly' or 'very often'.
Source: Trust You
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To show the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
A Lot Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
Online Item Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270%
User review statistics reveal the purchase likelihood for a product with 5 reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers
Positive Reviews Encourage 68% Of Customers To Use A Local Business
Given that the huge majority of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
83% Of All Young Clients Were Invited To Post A Review Recently
Of those asked, 80% of clients did submit a review. Overall, companies have actually asked 66% of all clients to leave a review on their company.
Source: Brightlocal
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.
Source: Review Trackers
89% Of Clients Like To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile internet browser, individuals choose to read reviews on their phones.
Source: Statista