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Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
88% Of Executives Judge Reputation Risk As A Top Business Problem
Reputation management statistics show a business's reputation does not impact simply the customers. Prospective employees likewise take a look at ratings and take a look at reviews.
Source: Deloitte
Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Considering that the large majority of consumers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Clients Review A Businesses Feedback To Reviews
Not only do many customers read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
Visitors Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. For that reason, buying decisions are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
One review is far from enough to improve your site's SERP ranking.
Taking a look at online rankings statistics, we found out that a company requires to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
70 Percent Of Customers Choose To Find Out About A Business By Means Of Posts And Reviews, Instead Of Ads
Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
90% Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals understand the worth of being informed. User-generated material has an unassailable impact on consumers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal