Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

83% Of Clients Do Not Trust Advertising

The standard channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust ads choose to focus on clients' recommendations online.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To show the significance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those exact same clients are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically 2 out of 3 companies have excellent and outstanding scores. Just 5% of companies have a ranking listed below three stars.

Source: Brightlocal

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most trustworthy source of suggestions. Online reviews typically bring the same weight as recommendations from family and friends.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with scores alone.

Client reviews make the stats appear more genuine which is what the prospective clients are looking for. Nearly a 3rd of customers say written reviews are the only function that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel

67% Of Customers Say Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

When customers have to pick a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

A Lot Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

89% Of Clients Review A Companies Feedback To Reviews

Not only do a lot of clients read the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

Customers Could Invest 31% More With A Business That Has Excellent Reviews

Take notice of this statistic. The better other users explain your service or product, the more money you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online ratings statistics, we found out that a business needs to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users pay attention to other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista