Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of client reviews go on without a response. That's regrettable, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic appeal of a site can just go so far.

Source: Review Trackers

61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two-thirds of businesses have good and awesome rankings. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online ratings data, we discovered that a business requires to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they invest at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

89% Of Consumers Prefer To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile web browser, clients prefer to read reviews on their smart phones.

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

70% Of Customers Prefer To Learn About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise influence our buying preferences.

According to social reviews statistics, Facebook affects over half of users' purchase decisions.

Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and score stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews

Corresponding with your clients establishes trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

Consumers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing choices are made rapidly.

Online reviews are certainly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

If A Business Makes An Effort To Solve Problems Quickly And Effectively, 95% Of Unhappy Consumers Will Return To A Business

Customers don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday